Influence, At Half The Cost; Are ChatGPT Ads On Target?
Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance’s difficult week.
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Kim Kardashian
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OPINION: Data-Driven ThinkingWithout The Right Precautions, Influencers Could Be At Risk For Legal Trouble
Based on the growing flurry of lawsuits against creators, it’s clear that many of them are dangerously unaware of the legal risks involved in influencer marketing.