kids privacy

“We’re seeing a huge wave of new rules aimed at children and teens,” says OpenX’s Julie Rooney, “and the common theme is that not knowing who’s in your audience isn’t good enough anymore.”

If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying.

TV advertising is complicated enough without also having to worry about child-focused privacy regulations. But buyers and sellers need to consider the nuances when it comes to reaching and engaging children, including content relevancy and ad messaging strategies that differ depending on age.