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»Kayak

Inside Kayak’s Journey To Bring Programmatic In-House

When metasearch travel site Kayak decided to take programmatic in-house in the spring of 2016, it needed to select a group of vendors that could help it buy media both more efficiently and effectively. After settling on DoubleClick Bid Manager for display buying, Kayak realized it didn’t have an automated or transparent way to buy... Continue reading »

by Alison Weissbrot // March 29th, 2018 //
»
Kepler Group Wants To Make Granular Targeting As Simple And Efficient As Possible

Here’s the crisis in the agency world, as Kepler Group CEO Rick Greenberg sees it: “Digital media is still run in an oversimplified fashion.” Agencies often don’t take full advantage of their ad tech because the targeting for their campaigns isn’t granular enough, Greenberg said. “When you aggregate too many targeting variables, it’s really hard... Continue reading »

by Alison Weissbrot // May 18th, 2017 //
»
 

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