Court Hearing Offers A Sneak Peek Of Potential Remedies For Google’s Ad Tech Monopoly
The DOJ is proposing that Google should give rival ad exchanges and ad servers real-time access to bidding data from AdX – and Google agrees.
The DOJ is proposing that Google should give rival ad exchanges and ad servers real-time access to bidding data from AdX – and Google agrees.
Digital Content Next CEO Jason Kint shares insights from inside the courtroom during closing arguments in US v. Google, ad tech antitrust edition. Plus: We noodle potential remedies in the search antitrust case against Google.
Google and the DOJ were given roughly 90 minutes apiece to present their closing arguments, and Judge Brinkema could interrupt and ask questions throughout. She had some great ones.
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.