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»JumpTime

OpenX And JumpTime Combine To Bring Ad Tech Methods To Content Optimization

If war is too important to leave to generals, then content optimization is too crucial to leave to editorial teams. That’s the animating idea behind this week’s acquisition of digital content analyzer JumpTime by display ad server and publisher-facing exchange OpenX. OpenX has been steadily building its supply-side platform. But the concept of determining how... Continue reading »
by David Kaplan // October 31st, 2012 //
»
 

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