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JP Colaco

  • ad tech M&A

    T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million

    BY Alyssa Boyle// January 13th, 2025

    On Monday, T-Mobile announced plans to acquire Vistar Media, an ad platform that specializes in digital out-of-home for roughly $600 million in cash.

    Tagged in:
    • ad tech M&A
    • Digital Out-Of-Home
    • DOOH
    • JP Colaco
    • OOH
    • out-of-home
    • T-Mobile Ads
    • T-mobile buys Vistar
    • vistar media

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