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»Josh Wexler

News Corp Works To Replace Ad Nets’ ‘Undercutting’ With Global Private Exchange

A year after unveiling the Wall St. Journal’s private exchange, WSJ Audex, its parent company News Corp has expanded that model to cover the rest of its global publications. The News Corp Global Exchange, as its known, won’t replace WSJ Audex, but will instead serve as an umbrella over that offering and will include inventory… Continue reading »

by David Kaplan // August 22nd, 2013 //
»
Tribune Digital Looks To Programmatic To Build Mobile Ad Attraction

Tribune Digital, the interactive arm of the newspaper and broadcasting company, expects mobile traffic on its 36 WAP sites and 60 apps to exceed the PC-based usage it gets this year across its 50 websites. But the question facing it and other publishers looking to nudge ad spending to more closely match users’ smartphone and… Continue reading »

by David Kaplan // February 21st, 2013 //
»
 

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