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»Joseph Ranzenbach

Open Measurement: Hold That Victory Lap

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joseph Ranzenbach, director of product management, mobile and video, at Integral Ad Science. The Open Measurement initiative was created to solve for an industry-level challenge: Consumer attention had gone mobile... Continue reading »

by AdExchanger // December 3rd, 2019 //
»
 

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