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Jon Halvorson

Data Privacy Roundup

Does Google’s U-Turn On Fingerprinting ‘Open New Opportunities’ Or Is It ‘Irresponsible’?

BY Allison Schiff// January 13th, 2025

Starting on February 16, Google said it will no longer prohibit fingerprinting for companies that use its advertising products. Oh, how times have changed.
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Data

Mondelez Isn’t Afraid To Get Its Hands Dirty On The Road To Clean Data

BY Allison Schiff// June 28th, 2021

There was a time in the recent past when anytime Jon Halvorson, Mondelez’s global VP of consumer experience, wanted access to his brand’s own first-party data, the request would trigger a prolonged, nearly farcical chain of events. First, Halvorson would have to email his Google rep. Then his Google rep would email Mondelez’s agency. Then […]
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