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»John Slocum

Proprietary Universal ID Efforts Exacerbate An Already Fragmented System

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Slocum, vice president, DMP, at MediaMath. Two years ago, MediaMath partnered to find a way for open and independent digital marketing platforms to rival the scale of walled gardens... Continue reading »
by AdExchanger // April 5th, 2019 //
»
 

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