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»John Moeller

P&G Wants to Cut $1 Billion In Media Spend And Supply Chain Inefficiencies

Procter & Gamble will slash $1.5 billion from its marketing budget over the next five years, the CPG giant said during its Q1 earnings call Wednesday. At least $1 billion will come from media, specifically by lowering rates and getting rid of supply chain waste, said Chief Financial Officer Jon Moeller. P&G wants to save... Continue reading »
by Alison Weissbrot // April 26th, 2017 //
»
 

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