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jim wilson

  • OPINION: On TV & Video

    TEGNA’s OTT Division Eyes Blockchain, Verification And The Customer Experience

    BY //

    Jim Wilson is a big believer in the blockchain. As president of Premion, the over-the-top ad buying platform of local TV broadcaster TEGNA, he helped ink a deal with blockchain startup MadHive in early March to cut off the potential for ad fraud in the OTT space. He also sits on the board of the […]

  • OPINION: On TV & Video

    The Path Toward Standardization In OTT Advertising

    BY AdExchanger//

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jim Wilson, president at Premion, a division of Tegna Inc. It has been a pivotal year for over-the-top (OTT) advertising. Advertisers are following the eyeballs, and significant ad dollars are shifting from cable to OTT. […]