Data Intel Firm Tracer Taps Series A Funding And Hires President
Data intelligence platform Tracer selected Obele Brown-West to be its first president on Wednesday on the brink of closing its Series A round of funding.
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Jet.com Courts Premium Publishers With Competitive Affiliate Rates
Jet.com has been quietly pitching publishers on changes to its payment structure related to affiliate commissions. The message is clear: Work with Jet and it’s prepared to pay you for the privilege. Affiliate bucks often go to the more established players like Amazon or eBay. But in order to incentivize publishers to send traffic its […]
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App Marketers Learn From Ad Tech, Even As They Abandon Ads
Mobile apps need revenue but have limited screen space on ads. Enter Button, which lets consumers click on an icon to move easily from app to app. It collects fractional fees from its partners, like a toll road connecting different apps. “We continue to see these transactional models embraced in mobile compared to traditional advertising […]
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Jet.com's Marc Lore Bets On A New Breed Of Customer Acquisition
Jet.com, the stealth upstart from Marc Lore, the man who sold vertical ecommerce company Quidsi – parent of Diapers.com, Soap.com and BeautyBar.com – to Amazon for $545 million in 2010, wants to remake the commerce model. Primed to launch in late spring, Jet.com seeks to democratize the Amazon marketplace model. Buyers who subscribe for $49.99 […]