Jeff Maling

Dentsu Aegis Network’s Isobar sits on the blurring continuum between agency and consultancy. Launched in 2000 under the name Roundarch as a joint venture between WPP, Deloitte and BroadVision, Isobar used to compete with the “who’s who list of digital agencies,” said co-CEO Jeff Maling. But when WPP and Deloitte exited the investment and Aegis […]

Dentsu Aegis’ Isobar will launch a new unit by merging its consulting capabilities with those of two corporate siblings at Dentsu, the agency announced on Thursday. Copernicus Marketing and Forbes Consulting, both subsidiaries of Dentsu, will be merged as an integrated division under the Isobar agency network. David Forbes, founder of Forbes Consulting, and Peter […]