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Jeff Lunsford

  • Jeff Lunsford, CEO & president, Tealium
    Data

    Tealium: Digital Is An Existential Mandate During COVID-19 And CDPs Can Help

    BY //

    This is the ninth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Optimove, Adobe, Treasure Data and BlueConic. Evolving into a customer data platform was always part of the strategy for tag management vendor Tealium. But back in early 2012, when the company closed its $1.1 million […]

  • OPINION: Data-Driven Thinking

    Is Digital Marketing The Next Candidate For ‘Friction Disruption’?

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Lunsford, CEO at Tealium. “Who are you disrupting?” entrepreneurs are almost inevitably asked in conversations with press and venture capitalists. “Whose margins are you feeding off of? What industry […]