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»Jeff Charney

At ANA Masters, Marketers Take Control

After years of banging the drum about gaining more control, transparency and efficiencies from service providers, marketers are doing it themselves. Cost and speed to market are necessities for marketers struggling to drive growth, but too many third-party relationships often slow things down. “Our current situation is unproductive, unsustainable, undesirable and untenable,” ANA CEO Bob... Continue reading »

by Alison Weissbrot // October 26th, 2018 //
»
 

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