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jeff burkett

  • Who Verifies The Verifiers?; Twitter Shops Till It Drops

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Hate, Verifi … cate  The newspaper company Gannett, best-known for publishing USA Today, misrepresented ads in programmatic auctions over the course of nine months until just last week. In many cases, the inaccurate ads were seemingly bound for the flagship USA Today site […]

  • Washington Post's Jeff Burkett On The Big Publisher's Data-Driven Ad Strategy

    With 12 years experience in digital, Jeff Burkett has seen his share of sell-side ad tech at The Washington Post.  His latest role, senior director of sales operations, is perhaps a sign of the times for the publishing world in general, as Burkett is now building his reach to the print side of “ops” while […]