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»Jeff Bewkes

Targeted TV Ads May Reduce Channel Switching; Advertisers Increasingly Avoid Hard News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stay Tuned UK broadcaster Sky TV released findings from a five-year study of 52,000 commercial breaks. The company found that when addressable ads were served for the first three ads in a commercial break, channel switching rates dropped by almost half compared to linear... Continue reading »

by AdExchanger // August 16th, 2019 //
»
Time Out: Lang To Step Down As Time Warner Preps Magazine Unit Spinoff

For the past decade, it had become a matter of when, not if. Time Warner, the entertainment conglomerate that took the first part of its name from the publishing empire that grew in the early 20th century, is spinning off its magazine division into a separate, publicly-traded entity. As a result, Laura Lang, the interactive... Continue reading »

by David Kaplan // March 6th, 2013 //
»
 

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