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»Jamie Harbeck

Waldorf Astoria Launches First Digital-Led Branding Campaign

Waldorf Astoria is using social media to connect with the young, affluent millennial women it sees as its next guests. The goal is make sure that the ritzy Hilton-owned brand, whose roots go back to the late 1800s, has a marketing strategy that hits “the sweet spot with the newer entrants to the luxury demographic,”... Continue reading »

by Sarah Sluis // June 21st, 2018 //
»
 

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