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»james malins

Behavioral Sequencing: Identifying Intent Before Intent

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Malins, vice president of cross-channel solutions at Adconion Direct. How do auto dealers know you're about to be in the market for a new car? They don't. The moment... Continue reading »
by AdExchanger // October 24th, 2013 //
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