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»James Fennessy

Standard Media Index: Linear TV Revenues Plummeted In Q1, And Q2 Will Be Worse

National broadcast and cable TV took a beating in Q1 as live sports and events were canceled due to the COVID-19 pandemic. Ad revenues in the first quarter fell 5.4% YoY to $10.8 billion across broadcast, cable and syndicated programming, according to Standard Media Index, which measures TV ad revenues based on billings from the... Continue reading »
by Alison Weissbrot // May 7th, 2020 //
»
Standard Media Index: ‘Flat Is The New Up’ In Linear TV

Ten years ago, national TV was a steal. Today, marketers are getting priced out by skyrocketing ad rates, even as audiences decline. Despite ratings falling by double-digits across geos and dayparts, TV networks have maintained flat revenues by raising the cost of their inventory, said James Fennessy, CEO at Standard Media Index (SMI), a data... Continue reading »
by Alison Weissbrot // December 19th, 2019 //
»
 

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