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»James Byrne

Mixed Martial Arts Marketer Uses Data To Beef Up Its Marketing Mix

If James Byrne, CMO of mixed martial arts fight promoter Alliance MMA, wants to see whether a campaign is working, all he has to do is walk through the front door of the sporting arena. “When you’re talking about something like consumer packaged goods, the end consumer of a can of Pringles or a box... Continue reading »

by Allison Schiff // February 2nd, 2017 //
»
 

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