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»Jack Threads

ActionX CEO Dives Into Retargeted Mobile Ads

Driving continued mobile app engagement is a continuing challenge for businesses — and the stakes continue to rise. Mobile app downloads will reach 102 billion in 2013, up from 64 billion in 2012, according to a September report from Gartner. The research firm also said that in-app purchases will account for 48% of app store... Continue reading »

by Judith Aquino // December 19th, 2013 //
»
Thrillist Brings In Digital Publishing Vet Anderman To Steer Native Ads, Mobile

Earlier this week, Thrillist Media Group, publisher of a young men’s local lifestyle guide network and e-commerce app, brought in digital ad sales vet Todd Anderman as the company’s president of sales, marketing and operations. Most recently the chief media and revenue officer of mobile ad targeter Jumptap, Anderman spent much of the past decade... Continue reading »

by David Kaplan // January 11th, 2013 //
»
Thrillist Tightens Connection Between Content, Commerce and Data

More than at any other time, publishers are trying to solve the e-commerce riddle. Consider guy-focused Thrillist. The eight-year-old lifestyle media company's properties include its namesake e-newsletter and mobile app, a local deals provider called Thrillist Rewards, and shopping recommender JackThreads. CEO Ben Lerer spoke to AdExchanger about the way editorial and shopping curation fit together as Thrillist prepares to roll out... Continue reading »

by David Kaplan // September 26th, 2012 //
»
 

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