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»internet radio

Pandora Unveils Mobile Programmatic Plans Amid Worries Of Stalled User Growth

Pandora will leverage its data assets and introduce mobile programmatic capabilities later this quarter for its iOS and Android platforms, CEO Brian McAndrews said during the company's Q4 and year-end earnings call Thursday. “Advertisers are looking for high engagement on mobile,” McAndrews said. “In terms of digital revenue opportunities, we are positioning Pandora to lead the... Continue reading »
by Liz Rowley // February 5th, 2015 //
»
Xapp Media Takes A Stab At Interactive Audio Ads

Audio advertisements have been largely one-sided: The advertiser speaks and consumers listen. Startup Xapp Media wants to change that with interactive audio ads. Through an SDK, Xapp Media enables brands to create voice-activated ads that mobile users can respond to with commands like “call now” or “send coupon.” NPR was the first publisher to try... Continue reading »
by Judith Aquino // May 5th, 2014 //
»
Pandora Looks To Both Local And International For Ad Growth

Internet radio player Pandora has had some ups and downs since going public a year ago. For example, in the past month, streaming music service Spotify began directly competing against Pandora with its own internet radio offering. A month before, Pandora unveiled an advertiser-friendly update to its mobile apps – to withering reviews from users... Continue reading »
by David Kaplan // August 8th, 2012 //
»
 

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