Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
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OPINION: On TV & VideoCTV Is Not A One-To-One Channel, So Stop Buying It Like One
CTV advertisers have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them. We need to stop chasing CTV impressions and start chasing impact.