The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that allows TV meteorologists to move weather and storm graphics around on green screens. Welch licensed the patent to ABC, NBC and CBS for their news broadcasts. […]
Buffalo Wild Wings is leveraging interactive mobile video to extend its TV advertising efforts – and give consumers a chance to play with their food. The casual dining and sports bar chain worked with mobile video ad company AdColony to develop a game-like video ad experience featuring “Foodoo,” a voodoo doll with carrots for its […]
Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle, the companies said Tuesday, allowing video and TV planners to use CRM data to inform video ads served by Innovid. Conversely, those marketing cloud customers can apply intent data from their mobile, desktop and OTT video campaigns to their broader marketing […]
On the heels of raising $47 million last month, Teads has acquired the interactive video platform Brainient to further expand its video ad operation in the US, Europe and Asia. Although London-based Brainient is strongest in the UK, France and Nordic markets, its US ambitions made Teads a logical buyer. Terms of the deal were […]
