With Search Traffic Down 70%, People Inc. Bets On Revenue Beyond Site Visits
People Inc.’s referral traffic from Google search is down 70% over the past two years, and by 22% in Q3 alone. But its digital revenue is still growing, albeit slowly.
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People Don’t Trust AI – They Trust Creators, Says People Inc.’s Jonathan Roberts
Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one wants to talk about.