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»infutor

Are Retail Media Networks, Addressable TV And Walled Gardens Worth The Investment?

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Cory Davis, VP of media and madtech at Infutor.  Marketing typically depends on the thoughtful and strategic allocation of limited financial resources. Creative matters, but putting money behind the channels that will truly drive growth… Continue reading »
by AdExchanger Guest Columnist // June 2nd, 2022 //
»
Gary Walter, CEO and president, Infutor
This Is The Year Digital Marketers Will Start Realizing They’re Already Living In The Future

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Walter, CEO and president of Infutor. Is this the year the cloud of confusion will finally dissipate? Over the past few years, several factors created a storm that forced… Continue reading »
by AdExchanger Guest Columnist // February 22nd, 2022 //
»
ID Graph Provider Infutor Joins The Club With Support Unified ID 2.0

Step right up, Infutor. On Wednesday, the identity management and ID resolution provider announced that it’s joining Unified ID 2.0, the open source industry initiative that was initially kicked off by The Trade Desk to create an email-based alternative to third-party cookies once they go kaput. UID 2.0 entered beta in March. Infutor’s plan is… Continue reading »
by Allison Schiff // April 21st, 2021 //
»
Five Ways To Prepare For The ‘ID-Pocalypse’

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Zora Senat, VP of Partnerships at Infutor Data Solutions. The world of cookies is evolving. The new cookie-less world will require a different mindset for marketers and advertisers, and the… Continue reading »
by AdExchanger // March 11th, 2021 //
»
 

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