Lomit Patel, VP of growth at IMVU, a 3D avatar-based social networking universe, was already planning for an economic downturn in 2017. Growth marketing, he said, is as much about expansion as it is about mitigating risk. “I never only think about the moment, I think 12 to 18 months out,” said Patel, who joined […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lomit Patel, vice president of growth at IMVU and author of “Lean AI,” which is part of Eric Ries’ “The Lean Startup” series. Big data, programmatic access to high-performance media […]
There’s no point eating up engineering resources to build technology that can be provided out of the box, Lomit Patel, VP of growth at IMVU, said at the Mobile Growth Summit in San Francisco last week. Although most mobile growth marketers would rather build than buy, nearly every app relies on a constellation of third-party […]
