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»impression fraud

Click Forensics CEO Pellman Discusses Impression Inflation, Competitive Set And New Platform

Click Forensics announced the “beta version of its display ad verification platform which it says “Protects Against Impression Inflation and Fraud.” Read the release. AdExchanger.com spoke to Click Forensics CEO Paul Pellman about the news. AdExchanger.com: Please define what you mean by “impression inflation.” How pervasive is this issue and how do fraudsters pull it… Continue reading »
by AdExchanger // February 26th, 2010 //
»
Group Formed To Fight Display Ad Fraud; Digg Ads Performing Well; AdBrite Launches Open Source Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Site For Exposing Fraudsters Following Emily Steel’s article in the Wall Street Journal about disappearing ads, it has come to AdExchanger.com’s attention that several ad networks have come together to out fraudsters and their sites. Called StopAdFraud.org, the site has comments and URL logs… Continue reading »
by AdExchanger // October 15th, 2009 //
»
 

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