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»IMM

Demanding 100% Viewability Makes A Good Headline, But It Isn’t Worth The Price

Keith Pieper, VP of technology at IMM, will be on hand to discuss approaches to viewability testing at the May 24 CLEAN ADS I/O conference in New York. One hundred percent sounds like the best there is – but that’s not 100% true when it comes to viewability. According to separate pieces of research conducted... Continue reading »
by Allison Schiff // May 9th, 2016 //
»
The Agency Of The Future: Better Relationships, Outside-The-Box Hiring and Workspace Re-orgs

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Adam Edelman, founder and CEO at IMM. The fast pace of change in the digital advertising industry is alternately exciting and enervating. Agencies today must be tech-savvy innovators to stay ahead... Continue reading »
by AdExchanger // January 26th, 2016 //
»
 

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