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»idgtechnetwork

IDG TechNetwork Unveils New DMP; ‘Content Is King — But Not Needed As A Proxy Anymore’

The IDG TechNetwork is pulling the curtain off its new data management platform (DMP) today. The network oversees roughly 500 sites, including the tech and information publisher IDG’s own web extensions such as PC World, Macworld and CIO magazines. Peter Longo has been CEO of the IDG TechNetwork for four years and has held executive posts… Continue reading »
by David Kaplan // July 23rd, 2012 //
»
IDG TechNetwork CEO Longo On New Private Exchange Strategy With AdMeld

In an article in Ad Age, vertical ad network IDG TechNetwork announced that it has entered into an agreement with sell-side platform AdMeld, who will provide technology and services for a private display ad exchange called TechMediaExchange.com. AdMeld CEO Michael Barrett tells Ad Age’s Edmund Lee, “More and more publishers are looking to find ways… Continue reading »
by AdExchanger // January 12th, 2011 //
»
 

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