idg enterprise

SourceMedia, the publisher of longstanding B2B titles “American Banker,” “Mergers & Acquisitions” and “Accounting Today,” traditionally relied on paid subscriptions and conference proceeds to drive its revenue. But increasingly, it’s turning to newer ad formats such as outstream video and native to capture more incremental marketing spend. SourceMedia sees itself as a premium information resource […]

IDG, the parent company of global business media properties ranging from PCWorld to CIO, is ramping up on talent and technology for its IDG.tv and IDG TechNetwork divisions. IDG.tv is IDG’s video inventory portal; IDG TechNetwork is a vertical ad network and media exchange that supports IDG’s media properties. By appointing Dina Roman, Adap.tv’s former […]

Premium direct sales and real-time biddable display advertising … can they co-exist? IDG Enterprise thinks so. The owner of top-tier B2B media brands Computerworld, CIO, Network World and InfoWorld announced last week (see the release) that it has plunged into the exchange model in search of programmatic ad dollars. According to IDG Enterprise CEO Michael […]