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»Hotels.com

Hotels.com Measures The Ways And Means Of Attribution

Statisticians know that correlation does not imply causation – so, applying that same logic to advertising, a consumer who saw an ad and converted could have already been predisposed to purchase. One big issue with attribution, as it exists today, is that many marketers still rely on last-touch. Video also poses unique challenges, since brands… Continue reading »

by Kelly Liyakasa // November 7th, 2016 //
»
Hotels.com Turns To Tapad To Take A Vacation From The Walled Gardens

Advertising on Facebook and Google is a foregone conclusion for most brands. Hotel booking site Hotels.com does, of course. But it was also looking for an alternative. “There is bias in the walled gardens,” said Helen Cameron-Heslop, senior manager of ecommerce analytics at Expedia’s Hotels.com brand. On Wednesday, Hotels.com announced a year-long partnership with cross-device… Continue reading »

by Allison Schiff // September 14th, 2016 //
»
Ibotta Debuts App-To-App Marketplace For Mobile Commerce Partners

The shopping app Ibotta, which gives users cash back for purchases, has streamlined app-to-app buying. Tech from deep-linking vendor Button now allows Ibotta users to make purchases from apps in Button’s network, which includes Hotels.com, Groupon, Jet and Spring. Ibotta hopes to connect commerce apps into an easy-to-use marketplace. While it’s easy to link and… Continue reading »

by James Hercher // August 31st, 2016 //
»
TubeMogul Adds ‘Self-Serve’ Viewability Audits, Hotels.com Approves

Although an industrywide video viewability standard has not yet materialized, players in the digital ecosystem are making progress. As a marketer, “you need to make sure an ad was viewed and we know we will never make video profitable on a click-only basis no matter what KPI we’re using,” remarked DJ Harman, online marketing manager… Continue reading »

by Kelly Liyakasa // March 20th, 2014 //
»
Hotels.com Noticing Momentum With FBX, Mobile App Install Ads

Hotels.com estimates more than one in five transactions on its platform occur through mobile devices, representing a growing area investment for a predominant player in online travel booking. “We can always do better from a brand recognition standpoint,” commented Steven Quach, director of online marketing for Hotels.com. “Anywhere we can find pops of growth that… Continue reading »

by Kelly Liyakasa // August 21st, 2013 //
»
 

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