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»holistic yield management

Content Recommenders Combine, As Outbrain Buys Visual Revenue

While much of the focus on data has been on the way marketers and ad agencies employ it, there are a few companies who work primarily with the editorial side on how best to target their content (and the advertising that supports it) to readers. That space is shrinking a bit today, as content discovery… Continue reading »

by David Kaplan // March 7th, 2013 //
»
Visual Revenue Lets Editors Use Audience Data Like Publishers

Add “holistic yield management” to the list of buzzy terms content companies are sorting through in trying to determine what’s real and what’s hype when it comes to building audiences and ad revenue. Over the past few weeks, Visual Revenue, which bills itself as the operator of a “Bloomberg terminal” for editors, has expanded into… Continue reading »

by David Kaplan // February 14th, 2013 //
»
 

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