Can Tech Vendors Be Stopped From Monetizing Contextual Signals Without Publisher Consent?
Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then using those signals to sell contextual ad products.
Tagged in:
- AOP
- Association of Online Publishers
- bombora
- BPA Worldwide
- Brand Safety Certification
- Brand Safety Institute
- CMA
- Context Control
- criteo
- Custom Contextual Solution
- dentsu
- Deva Bronson
- DMU
- doubleverify
- featured
- Getty Images
- google search
- HHavona Madama
- hiQ
- IAS
- ICO
- Justin Wohl
- MRC
- Richard Reeves
- Salon
- Scott Cunningham
- Stability AI
- TAG