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»header biddinga

The Rise Of 'Header Bidding' And The End Of The Publisher Waterfall

  The traditional publisher waterfall, where impressions are exposed to sales channels in descending order of the perceived value of each channel, has always stuck in the craw of yield-obsessed media sellers. At its worst, the model ignores pockets of high-value inventory and reduces competition, and thus artificially caps a publisher's revenue. Publishers have by... Continue reading »

by Sarah Sluis // June 18th, 2015 //
»
 

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