How Kellogg’s Speed Team Is Launching Brands With Startup Principles
Normally, when Kellogg’s launches a new product, it goes all out with national marketing and big TV budgets. But Kellogg’s broke all its own rules when its 12-person “speed team” created and brought to market two new products in less than a year: Joybol, a protein-packed smoothie bowl, and Happy Inside, a prebiotic and probiotic […]
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