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»Hagai Shechter

Marketers And Publishers Must Demand More Answers From Fraud Vendors

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hagai Shechter, CEO at Fraudlogix. Transparency seems to be the mantra for ad fraud verification vendors and the value they’re bringing to the industry. However, marketers rarely ask for –… Continue reading »
by AdExchanger // August 23rd, 2016 //
»
Advertisers May Unknowingly Add To The Industry’s Fraud Problem

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hagai Shechter, CEO and founder at Fraudlogix. Online ad fraud is a problem nearly as old as the online advertising industry itself. By now the existence of fake traffic, including bots… Continue reading »
by AdExchanger // April 23rd, 2015 //
»
 

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