Barometer Secures $2.25M To Expand Brand Safety And Contextual Targeting For Podcasts
On Tuesday, Barometer announced $2.25 million in its latest fundraising round, bringing the company’s total to roughly $4.2 million since 2019.
On Tuesday, Barometer announced $2.25 million in its latest fundraising round, bringing the company’s total to roughly $4.2 million since 2019.
Podcast monetization is often framed as a zero-sum game that pits the intimacy of host-read ads against the scale of programmatic. Gumball, a startup focused on streamlining the process for buying host-read ads in podcasts, is aiming to combine the two.