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»Guidelines

ANA Drops Second Rebate Report, With To-Do List For Brands

The Association of National Advertisers’ crusade for greater agency transparency entered phase two on Monday, when marketing analytics firm Ebiquity and its subsidiary, FirmDecisions, released an anticipated set of guidelines for advertisers on how to maintain transparent relationships with their agencies. The overarching message: Agencies may have crossed a few lines, but the onus is… Continue reading »

by Alison Weissbrot // July 18th, 2016 //
»
 

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