Grok

The pivot to AI has led to a gap in many SaaS and ad tech companies’ payment models; AppLovin bounces back in Q2; and Grok might be your newest media planner.

X will begin scoring ads according to Elon Musk’s aesthetic preferences; what those Sydney Sweeney jeans ads say about how brands capture attention online; and a Google exploit lets sites be deleted from search results.

Can Google AI overview and other search chatbots cancel each other out?; say goodbye to both Demand Media and Linda Yaccarino.

Oracle’s TikTok bid is a warmed-over Project Texas; Amazon’s ads biz has its sights set on Google; and gen AI search is a good traffic source for retailers, but bad for news pubs.

Since introducing ads two years ago, Netflix’s ad team has clashed with streaming management and studio execs. Plus, “brat” summer is over; “demure” autumn might be next.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Location, Location, Location The FTC’s consumer privacy case against Kochava is back on the docket. Last year, the consumer watchdog accused the mobile app analytics platform of selling users’ geolocation data in an open market. However, the presiding judge threw out the FTC’s […]