• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Google Fiber

Google To Support Addressable And Linear TV Ad Buys On DBM

Google is adding advanced TV buying capabilities to its demand-side platform, DoubleClick Bid Manager (DBM). For the first time, Google will connect its ad tech to addressable TV inventory through its broadband and TV service, Google Fiber. Google will also support local market TV buys in DBM through a partnership with WideOrbit, as well as... Continue reading »
by Kelly Liyakasa // April 24th, 2017 //
»
Google’s Acquisition Of Anvato Boosts Ad Delivery, Averts Ad Blockers

Google’s acquisition of cloud video platform Anvato late Thursday gives the search giant serious skin in server-side ad stitching. While Anvato provides video editing and file encoding tools, it also ensures content and dynamically inserted ads are delivered properly. So if a broadcaster wishes to stream content simultaneously to Roku, Amazon Fire and iOS and... Continue reading »
by Kelly Liyakasa // July 8th, 2016 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google GM Sissie Hsiao Is Planning For The Next ‘Jump Forward’
  • WarnerMedia And Xandr Put Data At The Center Of 2020 Upfront
  • Google Adds New Restriction On App Attribution; Layoffs In Tech
  • Google Chrome: The Next Chapter Has Yet To Be Written
  • Just Because You’re Compliant With COPPA Doesn’t Mean You’re Cool Under CCPA Or GDPR
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved