google adsense exchange

  • The Google AdSense Ad Exchange Is Here?

    There should be more to this announcement, no? There is a hint of a new, Google ad exchange strategy involving AdSense if we are to believe David Rosenblatt, Google’s president of display advertising, during his IAB keynote. David Kaplan of wrote yesterday: Google’s approach: The ad exchange extends the AdSense marketplace. It’s neutral and […]