Global advertising revenue grew 6.5% in 2022 and is projected to grow 5.9% in 2023, according to GroupM’s global year-end industry growth forecast. Meanwhile, Magna’s December global ad forecast predicts 4.8% growth in 2023 after 6.6% growth in 2022.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Creator Economy Facebook is trying to woo top content creators. But it’s late to the party and lost its halcyon sheen as the spot for influencers and ecommerce brands, reports The New York Times. YouTube is still the backbone of the video creator […]
The ad market will pay for the United States government’s late lockdown in response to the coronavirus pandemic, according to GroupM’s midyear global ad spend forecast. The US advertising market will shrink 9.9% this year to $207.3 billion, excluding political ad spend, which will buoy the market by $15 billion in 2020, according to […]
Facebook, Amazon and Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders, according to a global ad forecast from GroupM released Wednesday. As an advertiser category, digital natives are fueling the fire on global ad spend growth. Granted, GroupM doesn’t expect the 2019 growth rate to […]
The digital takeover of global ad spend ain’t here yet, according to Carat’s global ad forecast. “Not to discount digital by any stretch of the imagination, but we’ve seen somewhat of a resurgence of what’s going on with linear TV,” said Andy Donchin, chief investment officer at Dentsu Aegis Network, which owns Carat. Some advertisers […]
