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Giovanni Gardelli

Programmatic

Yahoo Is The First DSP To (Finally) Adopt The IAB Tech Lab’s Data Transparency Labels

BY Anthony Vargas// January 28th, 2025

Yahoo’s endorsement could drive further adoption of the IAB Tech Lab’s data transparency labels throughout the programmatic ecosystem after years of inaction.
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AdExchanger Content Studio

The Addressable Ecosystem Bubble Is About To Burst. It’s Time To Use Emerging Methodologies That Address The Non-Addressable

December 13th, 2023

The ad tech industry has undergone an identity transformation. With 2024 around the corner, the end of the once-reliable cookie is finally at hand. But signal loss doesn’t stop with cookies.
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- Giovanni Gardelli
- yahoo