YouTube Won TV, Or Did TV Win YouTube?; Down Like A Leads Balloon
TVs are officially the most popular device for watching YouTube; Google’s lead generation comes under fire; Temu tests a “half custody” distribution model to counter import tariffs.
TVs are officially the most popular device for watching YouTube; Google’s lead generation comes under fire; Temu tests a “half custody” distribution model to counter import tariffs.
Google holds court with bloggers bumped from its search algorithm; a backlash is brewing as the online recommendation engine goes into overdrive; and X pushes conservative politics to accounts with nonpartisan interests.
In today’s newsletter: Amazon’s argument that advertisers should trust optimization algorithms over alternative IDs; Japan passes an app store antitrust law targeting Apple and Google; and Google Ads ends support for credit card payments.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AI A/B Google Ads industry liaison Ginny Marvin was called out during a recent Q&A session hosted on an SEO-focused Discord server. SEO folks had spotted instances where Google clearly A/B tested different ad copy options without a brand’s awareness or approval, Search […]