:

ARCHIVE FOR:

GHTV

Publishers

Warner Bros. Discovery Turns On OpenPath For Web News, But Not CTV

BY Anthony Vargas// March 25th, 2025

Warner Bros. Discovery officially launched OpenPath last week, with the goal of driving demand for its news sites’ display inventory. But for now, CTV is not part of the integration.
Tagged in:
- CNN
- CTV
- discovery
- display ads
- DSP
- featured
- freewheel
- GHTV
- Google open bidding
- Marisa Crocker
- max
- NCAA March Madness Live
- online video
- OpenPath
- prebid
- SPO
- SSP
- the trade desk
- UID2
- Warner Bros Discovery