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»geofence

The San Diego Padres Score With Vehicle-Based OOH

Major League Baseball team the San Diego Padres is calling out-of-home up to bat. In the past, the Padres generally avoided OOH advertising, because the team doesn’t have an awareness problem in its local market, said SVP and CMO Wayne Partello. Although the Padres do buy local radio and TV to drive conversions among more… Continue reading »
by Allison Schiff // August 21st, 2019 //
»
Political Advertisers Have Discovered A Way Around Election Day Laws Thanks To Smartphones

It’s illegal to display political ads or messages, solicit supporters, hand out campaign paraphernalia or try to affect voters’ preferences in almost any way once they’re within a roughly 100-foot radius of a polling location. But sophisticated location-based mobile advertising has exposed a loophole in those laws, wherein campaigns target mobile ads to people while… Continue reading »
by James Hercher // November 8th, 2016 //
»
 

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