generative AI search

The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.

Publishers must coalesce to gain a credible bargaining position and stop the bleeding caused by AI search. From there, we must put the processes in place to actually operate a licensing mechanism.

ChatGPT and others continued the fragmentation of the search journey, which today hops between platforms and intents. The funnel no longer exists. Here’s how to pivot your brand’s SEO/GEO strategy.

The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear in AI search results, they must think about the content they feed to large language models.

Spotlight recently partnered with Cheil UK to help the agency give its clients better insights that they can use to stand out in AI search.

Human-made content will remain the most important source of information for consumers online. And our appreciation for human expression will only grow as we experience derivative outputs created by AI models.

Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here’s how it’s pivoting in response to stiffer affiliate marketing competition and zero-click AI search.

As the quality of answer engines improves, people will click through to publisher websites less often. The solution isn’t to wage war against AI. It’s time to build a sustainable future for all stakeholders.

While Reddit’s ad business is ascendent, it’s still working on a strategy for getting the most out of its generative AI deals.

From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn’t mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.